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India's social sector funding: A growing gap and a call to action

New Delhi, Feb. 27 -- Fund flow into India's social sector fell short of government think tank NITI Aayog's recommendation for 2023-24 by about Rs.14 trillion ($170 billion), according to a report by ... Read More


Lights, camera, reels: How your wedding can be the ticket to social media virality

New Delhi, Feb. 27 -- Your wedding can be your ticket to social media virality. The desire among couples to make their special day even more memorable has spawned a new category of service providers ... Read More


From Likes to Live: Digital influencers take baby steps into the real world

New Delhi, Feb. 24 -- Digital content creators such as Viraj Ghelani and Larissa D'sa are among an intrepid bunch of influencers that seeks to venture beyond the comfort zone of mobile screens to take... Read More


Behind the photo: How influencers struggle to get the perfect frame at Mahakumbh

New Delhi, Feb. 17 -- The social media opportunity of a lifetime-the Mahakumbh Mela in Prayagraj, which happens once in 144 years-has turned out to be a difficult one for the teeming army of 'influenc... Read More


Sponsored content, yes or no? Most influencers don't say

New Delhi, Feb. 6 -- India's advertising industry watchdog has found that the majority of social media influencers lack transparency in disclosing brand partnerships, failing to meet the guidlines aim... Read More


Snap promotes APAC head Ajit Mohan as CBO to grow ad business

New Delhi, Feb. 5 -- Snapchat's parent company Snap Inc. named its Asia Pacific head, India's Ajit Mohan, as the social networking platform's chief business officer. Mohan had joined the company two y... Read More


Fake deals, real danger: Why influencers are falling prey to fraudsters

New Delhi, Feb. 5 -- Fake brand managers, false deals, access to private data, and all hell breaks loose. Common enough modus operandi of scamsters, but the twist is that they are now beginning to tar... Read More


Influencers are falling prey to fake brand deals scam

mumbai, Feb. 5 -- Fake brand managers, false deals, access to private data, and all hell breaks loose. Common enough modus operandi of scamsters, but the twist is that they are now beginning to target... Read More


Influencers falling prey to fake brand deals scam

mumbai, Feb. 5 -- Fake brand managers, false deals, access to private data, and all hell breaks loose. Common enough modus operandi of scamsters, but the twist is that they are now beginning to target... Read More


Influencers are falling prey to fake brand deals scam

mumbai, Feb. 5 -- Fake brand managers, false deals, access to private data, and all hell breaks loose. Common enough modus operandi of scamsters, but the twist is that they are now beginning to target... Read More