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Crore-plus packages now reach private colleges

new delhi, Jan. 14 -- Recruiters chasing elite engineering talent are no longer limiting themselves to the Indian Institutes of Technology (IITs). As demand intensifies for specialised skills in artif... Read More


From streets to screens: How India's gig economy finds income, and fame, online

New Delhi, Jan. 9 -- For a growing number of gig workers-food delivery riders, cab drivers, newspaper vendors-filming their daily work for social media now brings both extra income and the recognition... Read More


Heard of digital beggars? When a UPI code turns into a livestream tip jar

New Delhi, Jan. 5 -- In the bustling digital bazaar of India's creator economy, valued at Rs.4,500 crore in 2025, a startling subculture of 'digital beggars' has emerged. These are not street performe... Read More


GenZ, millennials cheer to a Stranger Things themed New Year, brands hop on to the party

New Delhi, Jan. 2 -- This New Year, people were not just wishing each other a happy 2026 and making resolutions-they were also streaming the finale episode of Stranger Things on Netflix, which was in ... Read More


India's creator economy 2026: From commerce to contracts, a year of maturity

New Delhi, Dec. 24 -- Dear reader, as 2025, a year of global tumult and volatility, rolls by, Mint's reporters and columnists look around the corner on what is coming in 2026-to help you know what to ... Read More


Greying Indians are finding their second calling as content creators

New Delhi, Dec. 15 -- A career as an influencer may be an instinctive choice for younger Indians born in the digital age. But even older professionals in their 40s, 50s and 60s are taking it as a seri... Read More


Startups shake up IIT placements with high-skill AI roles and sky-high salaries, but in small numbers

New Delhi, Dec. 5 -- In this season's race for top brains at the Indian Institutes of Technology (IITs), artificial intelligence (AI) startups-both domestic and Silicon Valley-based-are pulling away f... Read More


Candidates using AI? No thanks, say IIT recruiters

New Delhi, Nov. 27 -- As the annual placement season dawns at the Indian Institutes of Technology (IIT), colleges and recruiters are working to bar artificial intelligence (AI) tools and prevent cheat... Read More


Why brands are now spying on competitors' influencer playbooks

New Delhi, Nov. 24 -- Influencer marketing rules are shifting in India: brands now must go beyond inward-looking campaigns and scan competitive landscape, monitoring rival playbooks and adopting prove... Read More