Mumbai, April 28 -- Influencers do not need professional qualifications to share generic information about financial or health products and services, said the Advertising Standards Council of India (A... Read More
Mumbai, April 27 -- Meta-owned social media platform Instagram has launched "Blend," a new feature that lets users create shared feeds of Reels with friends in direct messages, fuelling excitement amo... Read More
New Delhi, April 24 -- Education analysts caution that the recent attacks in Kashmir's Pahalgam will hit a number of students who plan to take admission in Jammu and Kashmir's top institutes such as I... Read More
New Delhi, April 21 -- With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disc... Read More
New Delhi, April 21 -- With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disc... Read More
New Delhi, April 18 -- From blazing, hotshot Dubai to remote, unsung Bastar, tourism hotspots-old and emerging-are opening their doors to social media influencers in a bid to gain footfalls from their... Read More
Mumbai, April 8 -- From fintech firebrands to gadget gurus, top Indian entrepreneurs are leveraging their social media stardom, building personal brands and driving revenue streams beyond their core b... Read More
New Delhi, April 8 -- A newly formed self-regulating body for content creators and influencers has introduced a code of standards for the community, meeting a much-required industry need following a r... Read More
Mumbai, April 1 -- The ongoing Indian Premier League (IPL) extravaganza has already garnered record viewership in the first weekend, propelled by the reach of social media influencers promoting brands... Read More
New Delhi, March 17 -- India's plan to set up a $1-billion fund to back social media influencers has evoked praise from creators and industry experts, but not without concerns over lack of clarity on ... Read More